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A house offers shelter from the wind and weather and from prying eyes. So, if its function is so well defined, designing and building a house should be easy. But there is more to it. A building and its façade create images which we categorise and evaluate. Our perception of these forms and façades is highly individual. Architectural theory tries to identify and label recurring elements and processes, and this tends to create doctrines which pigeonhole every design within an ideological framework. Designing evolves into a question of expectation, attitude and principle, a stance which many young designers no longer accept or understand. Nowadays, functions, processes and their consequences are far more complicated than twenty years ago, due to digitalisation, global networking and climate awareness. Designers may have an increasing amount of leeway, but that same scope means everything is more and more difficult and less predictable. All the current crises and challenges mean that dogmas and expectations have lost a great deal of their relevance. Not only architecture is concerned: young people are not so much working to comply with traditional principles; they are looking towards the future. And this really benefits architecture. Because like Oscar Wilde's good or strong women, there is architecture which endeavours to create good design and fulfil all expectations. However, there is also architecture based on unconventional, idiosyncratic solutions. It does not conform to principles nor to expectations; it takes you by surprise. How this comes about is usually unimportant because the ensuing lively debate encourages crucial, innovative, independent and unconventional ideas and gives them more scope. ALUCOBOND® facilitates these ideas, enabling you to take full advantage of all the creative options and to find future-proof solutions instead of merely fulfilling expectations.